What’s new
Buyer & Renter Interest Search adds two tools to RealPlus. The first helps you gauge demand and shape pricing before a property comes to market. The second helps you find and connect with agents whose customers match your exclusives once they are listed.
Both draw from the complete network of saved buyer and renter searches across all RealPlus users, so the numbers reflect real, active demand.
Check demand before you list
Preparing to take a listing to market, or pitching for one? Enter the address, room count, approximate square footage and expected price. No listing needs to exist yet.
RealPlus shows how many active saved searches in the network would match. That gives you a concrete data point for your pricing conversation with the seller. Agents who have opted in appear by name, a signal that they have a qualified buyer or renter and welcome contact if the property comes to market.
Reverse prospecting for your exclusives
For an exclusive that is already on the market, see how many buyer and renter searches match it. Agents who have opted in appear by name, so you can reach out directly. Agents who have opted out are not identified, but their customers’ searches still count toward the total, so the number stays accurate.
Interested and potential buyers
Results come in two sets:
- Interested buyers and renters: agents whose customers’ saved searches match the listing, or your criteria for a future listing, right now.
- Potential buyers and renters: agents whose customers would match if the price changed. A pricing filter lets you test a range and see how the pool shifts.
Privacy built in
At no point is customer information shared. Listing agents see agent contact details only. Each match carries a unique reference number, so the buyer’s or renter’s agent can quietly identify which of their customers it refers to.
Agents stay in control of their visibility. They can share their contact details with all agents in the RealPlus network, limit it to their own firm, or opt out, and they can set this for each saved search. The approach follows established industry standards for reverse prospecting.
Already a RealPlus client?
Step-by-step setup guides are in the RealPlus knowledge base. Your RealPlus team can walk you through it too.