Proven experience. Continuous innovation.
RealPlus builds the technology New York City residential agents rely on every day. Since 1986, we have managed the city’s listing data, built tools around it, and kept both working.
- Founded in New York City
- 1986
- brokerages, from 10-agent independents to large multi-office firms
- Nearly 200
- active agents
- Over 7,400
- Authorized Listings and Data Management Provider
- REBNY RLS
Proven in the most demanding market.
RealPlus is a New York City technology company, proven in one of the most complex and distinctive residential real estate markets in the world. We are one of a small group of REBNY RLS Authorized Listings and Data Management Providers. We take in listing data, organize and enrich it, and syndicate it across channels in line with REBNY RLS standards.
- 1986
The first RealPlus Listing System
Eric Gordon writes the first RealPlus Listing System. The first client is a 20-agent firm.
- Four decades
Proven in New York City
RealPlus manages the city’s listing data, builds tools around it, and keeps both working.
- Today
Nearly 200 brokerages
Over 7,400 active agents run their daily work on RealPlus, from 10-agent independents to large multi-office firms.
- Past 12 months
Recent releases
myPlaceNYC, Buyer Interest, natural language search, AI market insights, personalized agent deal analytics, and an enhanced CMA.
- Next
RealPlus ONE
Our next-generation platform, built as infrastructure rather than one more stand-alone app, while the current system keeps running at full strength.
Where we’re headed.
We are committed to remaining a technology leader in residential real estate. New York City is one of the most demanding markets anywhere, and meeting its challenges shapes everything we build.
- 01
Data goes where agents work.
Agents already use AI assistants, CRMs and marketing tools of their choosing. RealPlus data should reach them there, not only on our screens.
- 02
Capability should not depend on firm size.
A 10-agent independent and a large brokerage should have the same tools. Configuration, not custom development, covers the difference.
- 03
Technology supports agents. It does not replace them.
Real estate runs on relationships. Our tools take on tasks so agents have more time for clients.
What we believe.
Our beliefs come from how we have worked for four decades. Each one ties to something clients can see.
Trusted
Brokerages hand us their listings and their clients’ data. We protect both, and we are working toward SOC 2 Type II.
Caring
Our clients’ success is how we measure ours. We know many of our clients by name.
Dependable
Agents use RealPlus every working day. We keep the current system strong while we build the next one.
Innovative
We challenge the status quo. We were early with natural language search, an MCP server, and agentic workflows.
Deep NYC expertise
Co-ops, condops, condos, townhouses, RLS rules, and fragmented public records. We have built for this market since 1986.
Responsive
Clients reach people who know the system and the market. We act on feedback quickly.
Agent-focused
Every feature starts with an agent’s day: finding inventory, advising clients, closing deals.
Technology-focused
Modern cloud infrastructure, multi-model AI, and open integrations are the base of the product, not add-ons.
Our strengths.
Our main strength is the data, and the forty years of experience behind it.
Data that is hard to replicate
NYC housing data sits across many public and private sources that share no IDs or formats. We aggregate, normalize, geocode and reconcile it, and keep it accurate with a human review team and engineering.
Proven, relied-on platform
Thousands of agents run their daily work on RealPlus. That record is the base we build on.
Authorized RLS provider
We manage listing ingestion, enrichment and syndication within REBNY RLS rules.
Early in AI, grounded in practice
Natural language search, AI market insights, an MCP server and agentic workflows are live or in build, running on data we already manage.
Built to connect
We integrate with the systems brokerages already own, such as CRMs, instead of asking them to switch.
Close to our clients
We are a focused company. Clients work with people who know their business.
Areas of expertise.
- Listing data management
- Ingest, organize, enrich and syndicate listings under REBNY RLS standards.
- Data aggregation and services
- Combine ACRIS, DOB, NYC tax roll, ATTOM, outside MLS feeds and other sources; normalize, geocode and reconcile.
- Search and discovery
- Criteria and natural language search across sales and rentals, co-ops, condos and townhouses.
- Market intelligence
- AI market insights, apartment and townhouse analytics, personalized agent deal analytics.
- Comparables and reports
- CMA reports combining active and off-market inventory, ready to share with clients.
- Agent-client collaboration
- The myPlaceNYC mobile app connecting clients with their agents.
- Agent-to-agent engagement
- The Buyer Interest tool that surfaces pre-market demand for active exclusives.
- AI and agentic workflows
- MCP server, AI assistants, multi-step workflows.
- Integrations
- CRM connections such as Follow Up Boss, plus custom APIs and third-party integrations.
- Infrastructure
- Azure and Cloudflare cloud stack, multi-model AI (Anthropic Claude, Google Gemini).
What we’re building now.
We are building our next-generation platform while supporting the system agents use today. The work centers on five initiatives.
RealPlus ONE
Our next-generation platform, built as infrastructure rather than one more stand-alone app.
Why it mattersSame capabilities for firms of every size.
RealPlus AI Connector
Makes listing, building, customer and market data queryable by AI assistants.
Why it mattersAgents reach live NYC data in the tools they already use.
Data services
Aggregation, normalization and a proactive data quality program, now its own line of work.
Why it mattersAccurate answers, whether from a person or from AI.
CRM and third-party integrations
Follow Up Boss integration and connections to systems firms already own.
Why it mattersNo need to switch tools to use RealPlus.
Listings management rewrite
A modern, mobile-friendly way to create listings, starting with natural language draft creation.
Why it mattersFaster, easier listing entry for agents.
Impact beyond RealPlus.
Brokerage is consolidating, and technology cost is part of the reason. Firms that can fund engineering pull ahead. We build so a small independent firm has the same tools as a large one.
Talk to us.
Leading NYC Real Estate Forward.